BOP IN THE NEWS
"At the Base of the Pyramid," The Wall Street Journal, Oct. 26, 2009 by Erik Simanis, Cornell University

When selling to poor consumers, companies need to begin by doing something basic: They need to create the market.

“Access to Energy for the Base of the Pyramid”, A joint project of Ashoka and Hystra, Oct. 2009.
The report analyzes energy projects serving the poorest by three energy leading corporations: GDF SUEZ, Schneider Electric, and Total that are economically viable and scalable.

"Indian Firms Shift Focus to the Poor," The Wall Street Journal, Oct. 21, 2009
Indian companies, long dependent on hand-me-down technology from developed nations, are becoming cutting-edge innovators as they target one of the world's last untapped markets: the poor.

"World’s Poorest Farmers Now Offered Insurance," The Boston Globe, Oct. 13, 2009
A partnership between Oxfam and Swiss Re, with funding from Rockefeller Foundation, are allowing them to pilot an innovative health insurance product designed to protect low-income farmers in Ethiopia.

"Plug Power, 3M Team on Fuel Cell Tech in India," Cleantech Venture Network, Oct. 9, 2009
Teleservices division of the Tata Group is expected to receive 200 units to provide power at cell towers with no or extremely unreliable electric grid service.

"Emerging Lessons," The Wall Street Journal, Oct. 20, 2008
This article highlights the emergence of an opportune marketplace at the Base of the Pyramid, but also the delicate and subtleties that oftentimes come with healthy business management with the clientele of impoverished communities.

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